MV Agusta says it “will not fail to surprise and win over fans and experts” at this year’s edition of the world’s best-known motorcycle show.
Italian motorcycle brand MV Agusta has become the latest high-profile manufacturer to confirm participation at this year’s EICMA show in Milan. The event, considered one of the leading trade shows in the world of motorcycling, will take place in late November 2021, after it was cancelled in 2020 due to the COVID-19 pandemic. Last year’s cancellation of the EICMA show compelled many brands to unveil their new products online, with some brands like BMW Motorrad announcing to stay away from motorcycle shows like the EICMA in Milan, and Intermot in Cologne altogether.
Of late however, several manufacturers have since been confirming their presence at the 2021 EICMA show. The event will be held in Milan, Italy from November 25-28, 2021. India’s Royal Enfield is among the brands which have confirmed presence at this year’s EICMA show, and includes Honda, Yamaha, Benelli and others who have already confirmed participation. MV Agusta is the latest brand to confirm participation, and CEO Timur Sardarov promises to ‘surprise’ fans at the 2021 EICMA show.
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“The Milan show is an unmissable fixed appointment for MV Agusta, a showcase of great prestige in which to express the style and strength of our Made in Italy, made of technology and engineering. avant-garde, but also of high craftsmanship and know-how acquired in 75 years of pure passion. At EICMA, over the years, we have presented our most important innovations to the world, and this year too we will not fail to surprise and win over fans and experts,” said Sardarov.
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The Sardarov family took over the Italian motorcycle brand in 2019, infusing much-needed funds to revitalise the company. Over the last two years, MV Agusta, with fresh investment, has updated its range of motorcycles, with new technology and Euro 5 engines, but something ground-up new has yet to be unveiled. That could well happen at the 2021 EICMA show when MV Agusta unveils new models, including the latest generation MV Agusta F4 superbike.